Mission + vision
Notiphy's mission is to be the definitive people-focused work execution and intelligence software to reduce frustration, mistakes, and waste to drive labor efficiency, visibility and profitability by replacing paper-based systems for manufacturing, cannabis, and warehouse/distribution companies.
Our vision is to reduce employee burnout and empower people to be more efficient, productive and profitable by helping companies transition from paper-based systems to Notiphy’s cloud-based software.
problem
Lack of insight into people, jobs, and processes causes companies to lose 20-30% of their time and profitability.
Leave those antiquated systems and stacks of paper in the past and empower your team with the tools they need to perform more effectively and efficiently.
- Employee retention — Turnover is a growing problem that can be reduced by giving people the tools they need to make them successful.
- Unproductive employee hours — Rampant waste along an unsupervised value chain leaves money on the table and hurts a business's bottom line.
- Lapses in compliance — Missteps in operational compliance can result in fines and even total production shutdowns.
- Lack of performance data & insights — The inability for companies to understand their true health yields sub-optimal performance.
solution
Notiphy is SaaS-based work execution intelligence software designed to help the people who power the companies improve operational efficiency, make data-informed decisions, and ensure operational compliance.
- Keep Companies Compliant
Gain operational insights to easily track, validate, and optimize workforce processes and SOPs to uphold Good Manufacturing Practice 'GMP' and other compliance standards. - Boost Employee Performance
Reduce waste and improve labor and operational efficiency, leading to better margins and profitability. - Improve Operational Oversight
Scale and grow using collected performance data to drive decisions that improve profitability, increase efficiency, and foster consistency.
Market
Product
Say goodbye to the endless papers and spreadsheets.
Notiphy's cloud-based work execution and intelligence software tells companies what their people did, where and when they did it, what data they collected, and how long each job took. Our goal is to make people better and provide companies with the intelligence they need to improve profitability.
the team
His experience managing sales, marketing, product management and development, and operations led him to start Notiphy Corporation. Recognizing the need to meet the growing demand for digital process management, content, and specialized high-tech communications platforms across different industries, he compiled a year of hands-on market research to create the flexible, simple-to-use software that comprises Notiphy today.
His professional accolades include lead architect and principal responsible for creating the telecommunications strategy for the world’s largest automobile company and lead architect and principal on two different infotainment software platforms. Dmitry is singularly focused on achieving Notiphy’s vision to be the most flexible, adaptable, and easy-to-use work execution and intelligence software – whether stand-alone or integrated into any third-party automation that benefits from making employees more efficient, productive and compliant.
Laurie has worked with cannabis and consumer products companies on marketing leadership, brand strategy and design, consumer insights, and commercial go-to-market strategy. Her background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, traditional marketing, category development, and sales strategy in an omnichannel environment.
Laurie served as Vice President of Customer Engagement and Marketing for Mission Dispensaries, which owned ten retail locations in six states. In that role, she oversaw consumer experience and marketing and brand strategies. She also developed the concept of joint business planning, which includes strategic sourcing, assortment optimization, and activation.
Success to date
business model
- License fees based on groups of users in the traditional SaaS revenue model.
- Direct and channel partner sales, lead generation, and social media go-to-market model.
- Lifetime value (LTV) expected to be greater than five years through integration and land-and-expand opportunities.
- Approximate 3-5 month payback of customer acqusition costs (CAC)
faqs
With those insights, you can improve labor efficiency, reduce the need for certain FTE hours at a time where it's difficult to find people, and make sure people are doing what is necessary for the job and compliance. With Notiphy, you know what stage work is at and you know what people are doing.
Notiphy makes once invisible data visible. Having that data allows our customers to understand the true health of the business, make improvements that will ultimately make them more profitable, validate standard operating procedures (SOPs) to ensure international organization for standardization (ISO), good manufacturing practice (GMP) or other standards, track finished goods and work-in-progress, maximize daily production and easily flag issues to reduce errors and waste.
They also are creating a better workforce by improving morale, retention, and their ability to hire. This is especially important today, where a tight labor market has made hiring difficult and companies have been forced to bring on less skilled and experienced people. Cannabis companies also face harsher tax rules making the control of labor one of the largest, tax-deductible line-item expenses.
I think it is best amplified by what Chris Kuehl, Founder, Armada Corporate Intelligence and Chief Economist for FMA, NSCA and other associations, recently stated:
“Not understanding exactly what your people did, where they did it, and how long each task took makes it impossible to benchmark against expectations. Without access to the data your workers accumulate, you will never truly be able to get the labor efficiencies you need and be a data-driven company. Notiphy easily provides that information, while also replacing paper, enhancing on the job training and collaboration, and allowing people to work better together. I don’t know of another software that does what they do.”
These companies typically are more challenged to bring on new technology due to budget and resource constraints, especially today. That is why we developed Notiphy to be more budget-friendly, easy and quicker to deploy, and intuitive so it's easier for people to use. Notiphy will provide management significant data on its most important and largest expense - its people.
- Flexible, adaptable, and easy to use software that can be used in any area of the business or supply chain. Notiphy aligns with customer processes, not the other way around no matter how or elaborate the organizational layout, workflow, or collaboration structure.
- Integration capabilities into most ERP, warehouse management systems, and more.
- Quick deployment in days, not weeks, and extensive data capture capabilities.
- Our ability to make jobs and tasks recur daily, weekly, monthly and on specific dates using an easy to use scheduler application. This application is very unique for the cannabis space and we don’t believe any other solution offers the combination of digital work execution with the ability to schedule that work or job.
- Notiphy offers branching capabilities in setting up jobs, tasks and SOPs that, depending on the entry of a worker, will go in different directions with the next steps in the process. This is a significant advantage in our offering.
- An automated paper intake system for fast onboarding.
- Notiphy is not an ERP-like commitment in time and budget.
- Our intuitive interface allows for day-one utilization by the people on the floor.
- Management receives data related to the performance of the people, teams, and compliance responsibilities which are typically not recorded from paper or other existing systems.
- We believe cannabis has no direct competitive offerings.
1. Social media marketing and selling to create market awareness resulting in inbound sales opportunities. These include blogs, news, case studies, whitepapers, and more.
2. Lead generation campaigns based on very focused criteria and messaging.
3. Email marketing, speaking engagements, and webinars to members of certain associations and groups that Notiphy is affiliated with.
4. Channel partners directing leads to Sales for a percentage of recurring revenue.
5. Sales funnel development and outbound business development efforts directing leads to Sales for demo and close.
6. Sales to customers through one of the largest global supply chain providers (a current paying customer), its partners, and integration into one of its SaaS-based solutions.
Use of Proceeds
If the offering's maximum amount of $1,000,863 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Technology | $410,354 | 41.0% |
| Sales | $430,371 | 43.0% |
| G&A, Marketing | $111,096 | 11.1% |
| Intermediary fees | $49,042 | 4.9% |
Terms
This is an offering of Common Stock, under registration exemption 4(a)(6), in Notiphy Corporation. This offering must raise at least $10,000 by April 21, 2023 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Notiphy Corporation may issue additional securities to raise up to $1,000,863, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Apr 22, 2023Primary offering finalized, selling shares
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