EmotionTrac, Inc.'s original offering opened on June 10, 2020 and was completed on April 1, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of April 1, 2021.
EmotionTrac, Inc.
Digital Focus Group Testing with AI-Powered Emotion Tracking
Powerful PATENTED technology for measuring audience engagement and emotion. A platform to build and run on-demand focus group tests that produce true quantitative data for emotional reaction and engagement with video content for multiple billion-dollar markets.
4(a)(6) offering provided by Netcapital Funding Portal Inc.
Introduction
PATENTED
Jinglz has created patented technology and tools for measuring and verifying user experience with video content. Digital advertisers, creative agencies, content creators, and many other lucrative industries leverage video content to reach customers, build brands, promote causes & campaigns, and gain valuable insights that drive decision-making. Our AI-powered emotion detection and engagement verification products offer unique value to these markets.
Recommendations
“I look for companies that are a disruptor. Jinglz has this patented secret sauce and revenue will be a hockey stick that will go north and to the right in a matter of time. The big play here is the exit. The Oracle's, Intel's and Adobe's of the world are the type of companies that will want to aquire Jinglz. These companies are in the data space and data is the currency of the new millennium.”
Mark Coleman
Recognized Digital Thought Giant and former National Sales Director at Google and DoubleClick
“Your shareholders right now are the luckiest people on the planet. I get to see a tremendous amount of new products all over the world. I fly to every event. I am an international speaker. I sit at the top one percent of the digital marketing space. I get to see the latest, greatest, coolest stuff in technology. For everybody who has interest in your company, I want to congratulate them. This company is going to absolutely explode.”
Peter Anthony Wynn
Keynote Speaker & Award Winning Entrepreneur
Problem
Video content producers and advertisers are demanding more effective ways to measure audience response and engagement before investing in distribution.
Audiences are consuming more digital video content than ever before, from mobile video to streaming services and even digital advertising. This is driving marketers to focus on developing more engaging content and more efficient buying mechanisms for distribution. Content quality and methods of testing audience response remain critical impediments to spending in these markets despite their enormous growth.
The biggest spenders on video content employ traditional focus group testing to measure audience response before they invest in distribution & delivery, but this method is inefficient and presents growing challenges as spending on video content continues to rise:
Traditional focus group models elicit dishonest responses.
They're expensive to conduct.
They can't be deployed quickly.
They don't provide quantitative data that will lead to efficient spending.
And, while programmatic video ad spending was estimated to reach over $29 billion last year in the U.S. alone, the demand for greater efficiency is continually rising. That means that marketers across multiple billion-dollar industries still seek better delivery mechanisms that offer a higher return on investment:
Quantitative response data isn't available until after a campaign is launched.
Current platforms can't verify that the audience is engaged.
Spending is increasing without solutions that improve efficiency.
Solution
Jinglz is solving this problem through our proprietary AI-powered emotion detection and engagement verification platform.
Our technology uses camera and audio sensors on consumer devices to detect human faces while they view video content. Their facial expressions are then analyzed to recognize emotional response to the content.
Through the use of artificial intelligence and second-by-second emotion and engagement analysis, our technology provides extremely valuable insights both for content creation and delivery:
Our EmotionTrac technology recognizes facial expressions to measure emotional response to video content second-by-second.
Our VeriView technology detects when a user is actually looking at the content that's being played on their device.
We've developed a cloud-based, on-demand SaaS platform for building remotely delivered focus group tests that marketers and content creators can use to quantitatively measure audience reaction to any video content before they distribute it.
Our first branded use of our EmotionTrac and VeriView enabled platform is now live at CampaignTester.com and includes a mobile app for test delivery that is unique in the market. We plan to expand the use of our platform beyond CampaignTester to serve other lucrative markets as well.
We can deliver digital video ads and guarantee user engagement with every ad shown through aggregated ad delivery and licensing to other ad platforms.
Jinglz has made its core focus to develop valuable solutions for high-growth markets, and we're poised to generate revenue by meeting the industry demand for the technology we've created.
Business Model
The technology we've created allows us to pursue multiple streams of revenue in markets that exhibit high growth and massive potential.
We've expanded upon our initial VeriView video ad technology to create EmotionTrac, which leverages AI to recognize a viewer's emotional response to video content. The combination of these technologies enables Jinglz to develop a broad spectrum of SaaS solutions that serve multiple lucrative markets and shields our success from reliance upon a single revenue stream:
CampaignTester.com
This first branded use of our EmotionTrac and VeriView enabled SaaS platform is live and ready for immediate revenue generation. The cloud-based app allows customers to build on-demand, remotely delivered focus group tests to audiences either defined by the customer or sourced by CampaignTester. Our pricing model includes a "pay as you go" option for individual tests delivered in cohorts of 100 viewers as well as volume packages for enterprise and agency customers.
VeriView Ad Tech Licensing
As a technology solution for guaranteeing video ad views on mobile devices, Jinglz has the potential to license its use to app developers and other ad platforms where digital advertising spending hit a record global high of $57.9 billion in just the first six months of 2019.
VerusMedia
Our in-house video ad platform plans to offer the ability to aggregate ad inventory from other platforms alongside our advertiser base and generate revenue for verified ad views.
PlayJinglz
Our mobile gaming app was the first demonstration of our VeriView technology in practical use for guaranteeing user engagement with mobile video ads. Relaunching this app can not only provide an outlet for publishing ads from VerusMedia to generate ad revenue, but we can further leverage its use as an audience source for our EmotionTrac platform solutions.
Market
Our technology presents incredible market opportunities for Jinglz and its investors. The application of facial and emotion detection technology is expanding rapidly across multiple lucrative markets.
The Internet Advertising Bureau estimates that more than half of all video ad spending is driven by ads featuring original content. With the global digital advertising market already surpassing $100 billion and video ad spending alone projected to reach $31 billion in 2021, content creators and marketers need tools and products that will help improve the effectiveness of their content and the efficiency of their ad buys.
Our EmotionTrac and VeriView enabled platform meets this demand and empowers them to test and measure an audience's reaction to their content before publishing it. Further, by employing our VeriView technology through VerusMedia and licensing it to other ad networks and publishers, we're able to directly penetrate the video ad market as well.
Our EmotionTrac technology also has applications that extend far beyond marketing and advertising. Across all segments of emotion detection and recognition (EDR), the global EDR market is projected to exceed $20 billion in 2021 and reach $33.9 billion by 2023. In a market with such explosive growth, it's easy to see how capturing even a small initial market share can lead to massive revenues.
Competitive Landscape
There are only a handful of companies currently employing similar technology within our target markets. Some of the dominant players include:
Affectiva
Tobii AB
Noldus
Realeyes OU
In all cases, the products these companies offer differ from Jinglz in their application, pricing, feature set, and delivery mechanism. Our competitive research reveals that Jinglz offers substantial product differentiation while also providing additional value to potential customers.
With such a small number of dominant players, our competition barrier is low. By raising capital in this round of funding, Jinglz plans to to stake a position within this consolidated segment of the EDR market.
Progress
This online public offering represents an opportunity for investors to take a position with a tech startup that has already demonstrated its ability to show amazing progress.
Since our inception, Jinglz has successfully reached new milestones with every round of funding. In the beginning, the concept was simple: find a way to verify when a mobile user is actually looking at the video ads that are displayed on their device and reward them for watching an entire ad.
We started with a basic iOS app that utilized a mobile device's sensors to detect when a person's face is looking at the screen and pauses the ad if they look away. When the ad finished playing in its entirety, the user received a small reward for their attention.
From there, we expanded our development team and started work on an Android version of the app while also building a robust contest engine that increased user engagement by giving users a way to enter hourly contests to win prizes. Then, we further expanded features to the app by adding simple trivia and coin-flip games to further enhance user engagement.
After building our beta test audience to 15,000 users, we focused on strengthening our platform's ability to scale to millions of users. At the same time, we began research and development that extended beyond our VeriView facial detection to include AI-powered emotion detection and recognition (EDR). This was the birth of EmotionTrac.
Once we successfully developed a scalable platform that leverages our VeriView and EmotionTrac technologies, we set our sites on building branded applications of this new platform to reach our target markets.
Late last year, we launched the first of these brands with CampaignTester, which allows marketers, content creators, and campaign managers to gain powerful insights into audience reaction and engagement with video content before distribution to the public. They can create their own on-demand tests delivered to targeted audience samples and measure their emotional response and engagement with the content. CampaignTester subsequently received the 2020 Reed Award for "Best Application Of Artificial Intelligence To Optimize Creative" in January of this year.
In March of 2020, Jinglz was awarded its first patent for hands and speech free control of media presentations, with two additional patent filings currently in process.
When considering investing at an early stage, it's not always easy to see a company's potential to succeed. But Jinglz has achieved big things, and our investors can see how far we've come already.
Every tech startup needs amazing talent that spans leadership, financial management, product development, research, and operational support. Jinglz has assembled a remarkable group of directors, officers, and managers whose skills directly contribute to the success and progress we've achieved.
Aaron Itzkowitz
CEO, Founder
Prior to JINGLZ, Aaron led Successories.com. In 2014, he sold a division of the company at a substantial gain for the investors. He has extensive experience in technology management and driving growth across multiple start-ups and Fortune 100 companies. Led Hewlett Packard initiative resulting in $140 million sale.
Bill Lickson
COO
Seasoned veteran as a digital strategist and investor in several companies including startups based in Silicon Valley. Former Director of Digital Strategy at Zimmerman, part of the TBWA worldwide network. Bill brings along years of experience in the television and cable television industries.
David Markowski
CFO
30+ years growing businesses with experience in investment banking, financing start-ups and public offerings. Served as CEO and Co-Founder of Newsgrade Corporation directing corporate development and technology expansion for an $18 million software project.
Ron Erickson
Director
Served as an executive or cofounder for companies such as Microrim, GlobalTel Resources, Inc., GlobalVision, Inc, Egghead Software, Inc., and Blue Frog Media. Sole investor in Double Down Interactive, which sold for $500 million in 2012. He joined the Jinglz board of directors in October 2017.
Mark Coleman
Google, Doubleclick
Dr. Clinton Cimring
Baidu
Bernt Ullmann
Fubu, Tommy Hilfiger
Scott Henry
Apple Beats Music, Magic Leap
Use of Proceeds
If the offering's maximum amount of $249,999 is raised:
Use
Value
% of Proceeds
Marketing & Sales
$112,749
45.1%
General and Administrative
$62,500
25.0%
Product Development
$25,000
10.0%
Investor Marketing
$37,500
15.0%
Intermediary fees
$12,250
4.9%
Terms
This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must raise at least $10,000 by April 1, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. EmotionTrac, Inc. may issue additional securities to raise up to $249,999, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
14,122,386 shares
×
$1.50 per share
$21,183,579implied valuation
COVID Relief:
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Offering maximum:
In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
We want to again thank all our investors through Netcapital for your investment and vote of confidence.
The company sends out monthly updates to our shareholders and want to make sure you are included in those communications.
If you are not receiving our investor emails, please email investors@jinglz.net with your contact information (Name, Email and Phone number.
To learn more about EmotionTrac, the Jinglz flagship product, please visit www.EmotionTrac.com
Thank you!
Sold 165,725 shares at $1.50 for a total of $248,587.50
Mar 10, 2021
We're pleased to have been invited to present...
We’re pleased to have been invited to present to the 4,000+ members of TrialSchool.org this coming week.
The title of the presentation is: The Future of Focus Groups: AI Driven Insights are Easier, Faster and More Economical Than Traditional Testing Methods.
We will be demonstrating how AI can be used to track the emotional effects of a trial lawyers case presentation on a focus groups. Using data-driven reporting, lawyers can now find out what assets work and those that don’t give them an advantage when presenting their case to a live jury.
Trial School is a not-for-profit collaborative effort to provide free trial advocacy training for lawyers who represent people and groups fighting for social justice.
Thank you for your investment and vote of confidence. To receive our monthly investor updates via email, please send an email request to: investors@jinglz.net with your name and email address.
We have just published our 2nd Podcast episode. You can watch or listen to it at: http://emotiontrac.com/podcast/
Quick note: We are in the midst of rebranding our flagship product from “Yale Insights” to “EmotionTrac” (Yale University was not flattered with us using the name… Go figure)
Our flagship product, Yale Insights, has launched a Podcast show. We invite you to watch or listen to the inaugural podcast with Nick Panagakis, partner and attorney at the Morgan & Morgan Law Firm.
On December 29th, we were officially issued our...
On December 29th, we were officially issued our second patent.
Patent for METHOD OF OBJECTIVELY UTILIZING USER FACIAL EXPRESSIONS WHEN VIEWING MEDIA PRESENTATIONS FOR EVALUATING A MARKETING CAMPAIGN
Patent No.: 10,880,602 B2
Issue Date: December 29, 2020
We are thrilled to have the Intellectual Property protection of our technology under our belts. We are exploring if we have patent protection against companies that may already be in use of our invention. This could result in possible licensing fees paid to the company.
In addition, we are continuing to make huge strides in our company and have been able to consistently book new clients over these past few months.
We look forward to sharing more exciting updates in the near future.
The efforts target trial lawyers, personal injury, litigators, etc.
We have been presenting our AI software to many companies in the AmLaw 100 (Top 100 Law Firms).
In fact, we have begun to process orders with a law firm with over 600 attorneys.
They take more cases to court every year than any other law firm in the country.
They’ve already done their first tests on our platform and we are in discussion to roll it out to the rest of the firm.
Once this company is on board, every other trial firm in the country is going to want this technology.
Oct 8, 2020
Using an Online Focus Group to Present a...
Using an Online Focus Group to Present a Winning Case for Trial Lawyers
September 9, 2020 Orlando, Florida: In this special edition of the New York Weekly Roundup, Patrick Michael Megaro interviews the CEO of CampaignTester, Aaron Itzkowitz.
CampaignTester is an online platform that analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
It operates as a virtual focus group that uses Artificial Intelligence to analyze and validate the emotions and responses evoked from videos.
Practical applications for trial lawyers include:
Testing an argument or a theory of a case on a potential jury
Testing the credibility of a witness or a client
Practice opening statements or closing statements
Presentation - dress, colors
Development of a juror profile
Track a potential juror’s engagement - are they bored, losing interest, etc.
Using the application as a negotiation tool to leverage a case
Developing a case strategy based on reactions from the panel audience
Jinglz is pleased to announce that its CampaignTester product has joined forces with Target Media to offer its groundbreaking audience insight tool for Target’s stable of notable brands and media company clients worldwide.
CampaignTester was recently featured on ArtificialLawyer.com
Excerpt from the article:
Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case? If you have, then meet US-based CampaignTester.
CampaignTester analyses facial expressions in real-time, second-by-second, of a 100 or more volunteers, who are watching a short video of the person you want to do a reaction test on.
Their emotion spotting software – which has been trained to spot a range of emotional responses (see video below), such as anger, sadness and surprise – watches the group’s reactions, captures them, and presents the data with a detailed breakdown.
According to a survey conducted last week by CompTIA, 84% of tech firms have seen an increase in new business opportunities since the beginning of the COVID-19 pandemic. It’s a crucial time for tech companies– particularly those who offer remote solutions like ours. Read all about it on our blog.
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This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must raise at least $10,000 by April 1, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. EmotionTrac, Inc. may issue additional securities to raise up to $249,999, the offering’s maximum.
