introduction

A Film production company led by CEO Oliver Mann, Director of SUCH A FUNNY LIFE comes…

A dramatic thriller titled HERO.LOSS.DIRT about a successful New York psychologist who is accused of his wife's murder a year after heroically saving her life. While under investigation, he uncovers her secret past in West Virginia, which includes a troubled brother now seeking the truth about her death.

Critically acclaimed director, writer, & producer known for the release of his feature film & acclaimed Indie Gem “Such A Funny Life”. Prior to Such A Funny Life, Oliver produced and launched a long line of film-festival-premieres starting in 2005.

highlights

  • Raised $167k in the first round this year, 2022.
  • Script scored highly with SLATED, a leading Feature Film script market-viability assessor
    - The script has been selected to be in Slated's monthly Top of the Charts newsletter
  • Casting aimed for well known actors along with up and coming stars such as Gonzalo Trigueros and Tom Ashton. Film Casting Team is known for casting top films with actors Jeremy Renner and Elizabeth Olsenolder.
  • Director/Producer/Writer, Oliver Mann who released the Indie Gem “Such A Funny Life” will be directing HERO.LOSS.DIRT
  • Buffalo 8 as Executive Producers. Buffalo 8 projects have premiered and been awarded at Sundance, Berlin, Toronto and SXSW. Buffalo 8 is at the fusion of an entrepreneurial culture fused with a love of storytelling and the creative arts and passion for delivering original stories.  

management team

RESILIENT. SCRAPPY. RESOURCEFUL. 

Oliver Mann is no stranger to the film industry, previously releasing the feature film “Such A Funny Life”. The road to funding the feature film wasn't easy . . . film freelancing during the day, bartending and driving for Uber at night. Oliver’s commitment never wavered — he successfully bootstrapped the film into theaters. 

As CEO of HLD Film, Inc., Mann maintains a talented team dedicated to the success of Hero. Loss. Dirt. As a critically acclaimed director, writer, producer, military veteran, and a graduate of the New York Film Academy, Mann has the experience, tenacity, and vision required to bring Hero. Loss. Dirt to the big screen.

Award-Winning Executive Producers, Buffalo 8

The top-ranking independent production company, Buffalo 8, hand selected Hero. Loss. Dirt as a key film for Executive Production. As a full-service Hollywood film and media agency with a focus on production, post-production, design, and finance for the entertainment industry, Buffalo 8’s projects typically attract top talent and critical acclaim.

Casting team

There is no substitute for experience, and shortcuts are not acceptable — where most independent films suffer in their hiring process, Hero. Loss. Dirt is committed to outclass the competition. Hero. Loss. Dirt has assembled a strong team of industry professionals. 

Gonzalo Trigueros
Actor
Gonzalo Trigueros to play Dirt: is an actor, writer, and producer, who immigrated to the United States at an early age. Recent credits include “Such a Funny Life” (Amazon), “Power” (Starz)”, “Instinct” (NBC)”, “La Condesa” (Amazon) directed by five-time Emmy winner Mario Ramos, Nilo Cruz’s “Exquisita Agonía” and “Hotel Desidirium” , for which he originated the roles of Tommy and Sunol, respectively.

Other theater credits include “Anna in the Tropics” with the Acting Company, “Blindspot”, “Valor, Agravio y Mujer”, “La Celestina." and “Eva Luna”. He is attached to “Little Fears” the film, starring alongside Alexandra Gray. Trigueros has also participated in several voice over campaigns & He is currently in pre production for Oliver Mann’s “Hero. Loss. Dirt.”


Tom Ashton
Actor
Tom Ashton to play Adam: is an NYC-based actor/musician. TV: The Blacklist (NBC); City on Fire (AppleTV+ - in production); God Friended Me (CBS). FILM: The Kill Room (Samuel L. Jackson/Uma Thurman – in production); Such A Funny Life, & more.


Jordan Bass
Head of Casting
Jordan is co-founder of “BASS/CASTING” and a highly experienced casting director. He began his career performing off-Broadway and on national tours, before landing in LA to begin a long standing Hollywood film casting career.
Lauren Bass
Head of Casting
Heads her casting agency working with A-listers on a variety of projects. Her extensive career began in LA working for top casting agencies & transitioned to work for the most respected casting directors in Hollywood before founding “BASS/CASTING.”

problem

A small percentage of films, usually from the major studios, account for very large percentages of total box office receipts making it difficult for independent films. Major studios have a more seamless route to talent, hiring key employees for productions, and distributing the film to choice outlets than independently produced films. 

opportunity

Leveraging over a decade of experience in writing, producing, and directing films for Indie festivals across the globe, I premiered my first Feature Film, "Such A Funny Life," in 2019 which was hailed an Indie Gem by industry critics, proving a unique ability to bring great new independent films to market. 

My team and I invite you to join us as we aim to make cinematic history with the production & release of our all-new feature film Hero. Loss. Dirt

Logline - A New York psychologist is accused of his wife's death a year after being hailed a hero for saving her life. While under investigation, he must journey to West Virginia to honor her burial wishes and uncover her secret past, which includes a troubled brother, now seeking the truth about her death. 

Initially set in the muddy, fast-paced streets of New York, the mysterious death of our heroine Claudia triggers a dramatic cascade of unforeseen events... while being under investigation after Claudia's funeral, her husband Adam must journey to her childhood home in the primeval depths of the Blue Ridge Mountains of West Virginia. 

The film explores the extent to which one grieving widow will go to honor his wife's burial wishes, even when confronted with the fact that she was not who he thought she was.

In the boldly suspenseful style of Gone Girl, this film will have you questioning the innocence of Claudia, the husband suspected of her murder, and the outlaw brother she discarded with the secrets of her past. 

"Slated", a leading film industry resource, boasts a documented correlation between their script-score-ratings over 70 and high scores on one of the most trusted industry film rating websites, "Rotten Tomatoes." Slated awarded Hero. Loss. Dirt an impressive score of 72!

Market

  • There remains a vast void in the market, starving for exciting, high-quality new content.
  • Top-tier festivals actively seek content that celebrates diversity, and where Hero. Loss. Dirt is helmed by a Latino director, produced by a female-dominated creative team, and poised to star a diverse cast of minorities.
  • Independent films with superb storytelling and spellbinding characters prove that there is financial and critical success to be had for a character-driven, independent dramas such as Hero. Loss. Dirt.  

Target Markets

1) Urban Professionals
With sophisticated sensibilities and disposable income—this demographic is one of the most crucial emerging sales groups to focus on.

These individuals are generally renters and thus have high amounts of disposable income and free time with which to see movies, especially those that don’t receive expensive marketing campaigns like big- budget tentpole projects.
2) Dramatic & Arthouse Audiences
This group was found to be more likely to see a greater number of films per year than any other demographic, as well as being the most likely to purchase tickets to arthouse films like HERO. LOSS. DIRT as well. Because of this reality, we believe this film is well positioned to capitalize on this burgeoning arthouse genre in the United States and abroad.

Early Stage Marketing

Marketing at a grassroots level has already begun, including targeted genre-based social media marketing and our previous Reg CF campaign, which is just the start of our tested and savvy approach. 

Early stage marketing further includes plans to partner with a well-known entertainment sales agency during the development phase. This allows for strong casting selection to generate early interest before production is complete, and introduce our concept to the market before beginning a physical sales campaign.

Release Marketing

In addition to traditional marketing towards a widespread theatrical release, we also plan to market through streaming video on demand (SVOD) and over-the-top (OTT) platforms such as Netflix, Amazon, Hulu, Vudu, Crackle, Apple+, and others.

Distribution

Feature Film Marketing starts at the beginning of development and finishes after release on all distribution platforms, where World-Wide distribution plans additionally equate to promoting our film nonstop, including: 

  • Market-focused film festivals
  • Los Angeles Distributors Screenings
  • Special Interest Groups Screenings

Plans include working in tandem with agency and sales partners to premiere Hero. Loss. Dirt at top-tier film festivals, targeting: Sundance, Berlin, SXSW, or Toronto. Additional film festivals targets include: Sun Valley FF, Tribeca FF, Newport Beach FF, among others. 

timeline

Use of Proceeds


If the offering's maximum amount of $450,300 is raised:

UseValue% of Proceeds
Principal Photography (Film Production)$405,27090.0%
Development (Pre-production)$22,9655.1%
Intermediary fees$22,0654.9%

Terms

This is an offering of Common Stock, under registration exemption 4(a)(6), in HLD Film, Inc., doing business as HLD Film, Inc. . This offering must raise at least $10,000 by April 28, 2023 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. HLD Film, Inc. may issue additional securities to raise up to $450,300, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

129,496 shares
×
$19 per share
$2,460,424implied valuation

Financials

HLD Film, Inc. ’s official name is HLD Film, Inc., so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info

Updates

  • Apr 29, 2023
    Primary offering finalized, selling 0 shares
    Sold 0 shares at $19 for a total of $0
  • Mar 15, 2023
    Once we raise enough equity, we greenlight the...

    Once we raise enough equity, we greenlight the film and reconvene casting out lead stars! Be a part of the journey!

    Read MoreAdam + Claudia Casting.jpg
  • Mar 14, 2023
    Watch the journey of the first feature film...

    Watch the journey of the first feature film SUCH A FUNNY LIFE. Then come on board for the journey of the upcoming film HERO.LOSS.DIRT!

    WATCH NOW
  • Mar 7, 2023
    All investors. We are extending our campaign...

    All investors. We are extending our campaign past March 17th to April 28th. We aim to shoot HERO.LOSS.DIRT in NY or NJ. Follow up down the exciting journey of these interesting upcoming announcements only to but not limited to:

    • Private video links of the Casting process as we cast our two Lead Stars!
    • Private video links from the Director and Actors!
    • Private video links of Actor Rehearsals!
    • And much more for the investor inside scoop experience!

    Let’s greenlight this film.

    Read MoreHLD Youtube banner Ad.jpg
  • Mar 7, 2023
    Enjoy another one of the concept trailers for...

    Enjoy another one of the concept trailers for the upcoming thriller film HERO.LOSS.DIRT

    Be a part to get this film a greenlight to get made! And be a part of every step of the journey from development, casting our stars , post production to the red carpet.

    Watch Now
  • Mar 6, 2023
  • Mar 3, 2023
    HERO.LOSS.DIRT is executive produced by the...

    HERO.LOSS.DIRT is executive produced by the same company who brough you these films! We are excited, I hope you are as well!

    We are extending our campaign past March 17th so come on board!

    Be a part of greenlighting the second feature film from Director Oliver Mann.

    Read Morecombinepdf.pdf
  • Mar 2, 2023
    For my Equity Crowdfunding Investors! A...

    For my Equity Crowdfunding Investors! A personal first video entry for you!

    Watch Now
  • Mar 2, 2023
    To all current and potential investors, we will...

    To all current and potential investors, we will be extending the campaign past March 17th, 2023. Lookout for wonderful updates this week! A special shout out to The 10K Project and Bourdon Bleus! Remember, you can greenlight a potential masterpiece!

    Oliver Mann

    Read More
  • Feb 27, 2023
    Discussion with Gonzalo Trigueros! The star...

    Discussion with Gonzalo Trigueros! The star from SUCH A FUNNY LIFE, La Condesa and soon to be a co-star in HERO.LOSS.DIRT filming this year!

    Enjoy as we talk about layers and layers of film, acting, character development, rapport, actor/director bro love etc.

    Watch Now
  • Feb 22, 2023
    New YouTube Channel is...

    New YouTube Channel is up!

    https://www.youtube.com/@WeMadeaDangMovie

    For Current Investors ,Potential Investors, Film Directors, Film Producers, Film Crew etc. Some videos will be hilarious, informative and mostly into the world of making my new feature film titled HERO.LOSS.DIRT.

    Check out my first video entry and hit subscribe! - First Entry; Well DANG!! - https://www.youtube.com/watch?v=sn3RTg2-hYA

    https://www.youtube.com/watch?v=sn3RTg2-hYA
  • Jan 20, 2023
    As we prepare for my second feature film...

    As we prepare for my second feature film HERO.LOSS.DIRT to start shooting this year..

    Here is a cool sneak peak of the CONCEPT trailer for HERO.LOSS.DIRT!

    Be a part of making this incredible film.

    Watch now
  • Jan 17, 2023
    Primary offering of 23,700 shares at $19
  • Jan 17, 2023

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