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The minimum investment for Fierce & Kind is $99.90.

You have indicated that you are neither a US Citizen or US Resident. The minimum investment amount for international investors is $300. If you are a U.S. Citizen or U.S. Resident, you can update your residency status on your user settings page.

You can only buy whole shares.

Woah, big spender! There are only $1,044,675.90 of securities remaining in this round.

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Due to great demand, this offering is sold out, but that may change if someone withdraws their commitment. To add yourself to Fierce & Kind’s waitlist, fill out the form below, and we will send updates when feasible.

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Before you invest, it’s important that you read and understand the information below.

Investing is risky

Investing in early stage companies is risky business. You should be in a financial condition where you can comfortably afford to lose your entire investment. You should always be aware of your personal investment limits.

Do your research

Although we collect information on each company we list, you must rely on your own examination of the company, the terms of the offering, and the risks involved to make your investment decision.

Canceling your investment

You may cancel your investment until 10:59pm EDT on April 19, 2023, which is 48 hours before the deadline of this offering. If there is a material change to the terms of this offering, we’ll provide notification, and you must confirm your commitment within five days or it will be automatically withdrawn.

Reselling your investment in Fierce & Kind

It may be difficult to resell your shares of Fierce & Kind. You may not transfer these securities until one year after they are issued, except under very specific circumstances. Even after the one year holding period, these securities may be difficult to resell.

Returns on your investment

Fierce & Kind may be years away from providing a return on investment, if ever. During that time, your ownership may be diluted, and your voting power may be limited.

Ongoing reporting

Fierce & Kind is required by the SEC to file an annual report on their financial condition, unless certain conditions are met. After the close of this offering there may not be an ongoing relationship between Fierce & Kind and Netcapital.

How can we contact you, ?

What’s your street address? (P.O. boxes aren’t allowed.)

In which name will you hold these shares?

Most investors hold shares as themselves. If you have a holding entity for your investments, we’ll need some additional information about that entity.

a holding entity or trustA different holding entity or trust

Investing from outside of the U.S.?

To be compliant with banking laws, our bank partners need to be able to verify the origin of the funds for each transfer. Please upload a photo copy of your government-issued ID, such as a passport, driver’s license, or visa.

Government Issued ID

What’s your holding entity’s name?

Later on we’ll ask you for proof that this entity exists and that you may invest on its behalf.

What is your holding entity’s street address?

We need to collect tax identification number (usually an EIN) to comply with banking rules. For security, it is encrypted before it leaves your computer, and it will only be shared on a need-to-know basis.

We need to collect some additional information to comply with banking laws. This information is encrypted before it leaves your computer.

For your security, your SSN is encrypted before being sent. It is never used for any purposes other than verifying your identity, and for populating your tax documents.

Investment Profile

The amount of money you may invest in Fierce & Kind is limited by law, based on a combination of your income and net worth. We’re required to collect those numbers to calculate your personal limit.

The amount of money may invest in Fierce & Kind may be limited by U.S securities regulations, based on either the nature of your holding entities' status as a business, or your holding entities' total assets and whether meets the definition of an accredited investor. We’re required to collect this information to calculate ’s limit.

Select your payment method

or wire the funds

Your funds will be held in escrow until the offering closes. You may withdraw your investment at any time until 10:59pm EDT on April 19, 2023.
A convenience fee is applied to card payments

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Your payment will be processed immediately following your request to make an investment commitment.
We apply a convenience fee to card payments

We will send wire instructions to your email address.

Many banks charge fees for wires. If you are transferring funds within the United States you should check to see if you can send an ACH or Direct Deposit transfer. If you are transferring funds to the US using an international bank, we encourage you to use a service such as TransferWise, which ensures that we end up with the full amount of your investment after fees and currency conversion.

If you choose not to transfer funds using an ACH (domestic) or use TransferWise (international), we encourage you to determine any fees charged by your own bank and intermediary banks to make sure you include additional funds on top of the in your wire to cover those costs. Should we end up with more money than you committed, we will add the additional funds to your Netcapital wallet.

Instructions on how to transfer funds to the escrow agent, Boston Private Bank, and your unique identifier code will be sent to you after you confirm your investment on the next screen.

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We will send wire instructions to your email address.

Many banks charge fees for wires. If you are transferring funds within the United States you should check to see if you can send an ACH or Direct Deposit transfer. If you are transferring funds to the US using an international bank, we encourage you to use a service such as TransferWise, which ensures that we end up with the full amount of your investment after fees and currency conversion.

If you choose not to transfer funds using an ACH (domestic) or use TransferWise (international), we encourage you to determine any fees charged by your own bank and intermediary banks to make sure you include additional funds on top of the in your wire to cover those costs. Should we end up with more money than you committed, we will add the additional funds to your Netcapital wallet.

Instructions on how to transfer funds to the escrow agent, Boston Private Bank, and your unique identifier code will be sent to you after you confirm your investment on the next screen.

Summary of Charges

A convenience fee is charged on card payments.
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Review your investment

Investing in a privately held company can be a complex transaction, which we try to simplify as much as possible. It’s still important that you understand the underlying contracts and that you have considered the risks associated with this investment and whether investing in this type of security is right for you.

Your payment will be processed once you commit to invest. If you later decide to cancel, your payment may have already been processed. Please email team@netcapital.com if you have any questions on the status of your payment.

You’re investing under exemption 4(a)(6) of the Securities Act of 1933. This transaction will be processed by Netcapital Funding Portal Inc., a registered funding portal. You may be listed publicly as an investor in this offering.

You’re investing under Rule 506(c) of the Regulation D safe harbor for Section 4(a)(2) of the Securities Act of 1933. This transaction will be processed by Livingston Securities, LLC, a registered broker-dealer. You may be listed publicly as an investor in this offering.

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Since you elected to qualify as an accredited investor, Livingston Securities will contact you for proof of your accredited investor status before processing your investment.

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Accredited entity

Accredited entities are technically called “accredited investors”—that means they meet criteria set by the government that allow them to invest more freely. When people invest on Netcapital, we prompt them to become an accredited investor (or to accredit a holding entity) when it's relevant.

For entities, one or more of the following two criteria must be true:

  1. The entity has net assets in excess of $5,000,000 and wasn't formed for the specific purpose of acquiring the securities offered. It also meets one of the following criteria:
    • It's an organization that’s described in section 501(c)(3) of the Internal Revenue Code, a corporation, or a partnership.
    • It's a trust, and any purchase of securities is directed by a person with such knowledge and experience in financial and business matters to be capable of evaluating the merits and risks of the investment.
  2. All of the equity owners of the entity are accredited investors.

It's also possible to become an accredited investor as a human.

The above is only a summary. If you want to know all the specifics, refer to 17 CFR 230.215 and 17 CFR 230.506.

Accredited investor

Accredited investors meet criteria set by the government that allow them to invest more freely. When people invest on Netcapital, we prompt them to become an accredited investor when it's relevant.

For humans, the criteria are based on your income and net worth:

It's also possible to become an accredited investor as an entity.

The above is only a summary. If you want to know all the specifics, refer to 17 CFR 230.215 and 17 CFR 230.506.

Annual Income

Use the value listed on your federal tax return for last year. You may calculate your annual income jointly with your spouse.

Annual revenue

Your company’s annual revenue is equivalent to its gross income.

Net assets

Your company’s net assets are the value of your company’s total assets minus its total liabilities.

Net Worth

Net worth is calculated by subtracting your liabilities from your assets.

Do not include your primary residence as an asset or a liability, unless it is used to secure indebtedness in excess of its fair market value as of today. If that’s the case, count the amount of the liability that’s in excess of the fair market value of your primary residence as of today.

You may calculate your net worth jointly with your spouse.

Securities and Exchange Commission (SEC)

The Securities and Exchange Commission (SEC) is an agency of the United State government which is responsible for enforcing federal securities laws, proposing new securities rules, and regulating the securities industry. The SEC’s mission is to “protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.”

Calculate your personal limit

For Section 4(a)(6) offerings, the SEC limits how much investors may invest in private companies in a given year. Section 4(a)(6) investors may invest the greater of $2,500, or 5% of the lesser of their annual income or net worth if the investor's net worth or annual income is less than $124,000.

A Reg CF investor may invest 10% of the lesser of their annual income or net worth if both their annual income and net worth are equal to or more than $124,000. There is a $124,000 aggregate investment limit across all issuers during any 12-month period. You may be able to invest over this amount if the offering is a side-by-side offering.

The following table created by the SEC provides a few examples:


Annual IncomeNet WorthCalculation12-month Limit
$40,000$30,000greater of $2,500 or 5% of $40,000 ($2,000)$2,500
$80,000$105,000greater of $2,500 or 5% of $105,000 ($5,250)$5,250
$105,000$250,000greater of $2,500 or 5% of $250,000 ($12,500)$12,500
$200,000$750,00010% of $750,000 ($75,000)$75,000
$1.2 million$2 million10% of $2 million ($200,000), subject to annual $124,000 cap$124,000
Risks involved in an investment in Fierce & Kind

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Risk 1.

We face risks related to health epidemics and other outbreaks, which could significantly disrupt the Company’s operations and could have a material adverse impact on us. The outbreak of pandemics and epidemics could materially and adversely affect the Company’s business, financial condition, and results of operations. If a pandemic occurs in areas in which we have material operations or sales, the Company’s business activities originating from affected areas, including sales, materials, and supply chain related activities, could be adversely affected. Disruptive activities could include the temporary closure of facilities used in the Company’s supply chain processes, restrictions on the export or shipment of products necessary to run the Company’s business, business closures in impacted areas, and restrictions on the Company’s employees’ or consultants’ ability to travel and to meet with customers, vendors or other business relationships. The extent to which a pandemic or other health outbreak impacts the Company’s results will depend on future developments, which are highly uncertain and cannot be predicted, including new information which may emerge concerning the severity of a virus and the actions to contain it or treat its impact, among others. Pandemics can also result in social, economic, and labor instability which may adversely impact the Company’s business. If the Company’s employees or employees of any of the Company’s vendors, suppliers or customers become ill or are quarantined and in either or both events are therefore unable to work, the Company’s operations could be subject to disruption. The extent to which a pandemic affects the Company’s results will depend on future developments that are highly uncertain and cannot be predicted.

Risk 2.

The Company may never receive a future equity financing, or undergo a liquidity event such as a sale of the Company or an initial public offering (IPO). If a liquidity event does not occur, such as a sale of the Company or an IPO, the purchasers could be left holding Company securities in perpetuity. The Company’s securities have numerous transfer restrictions and will likely be highly illiquid, with potentially no secondary market on which to sell them. The securities have only a minority of voting rights and do not provide the ability to direct the Company or its actions.

Risk 3.

Future fundraising may affect the rights of investors. In order to expand, the Company is raising funds, and may raise additional funds in the future, either by offerings of securities or through borrowing from banks or other sources. The terms of future capital raising, such as loan agreements, may include covenants that give creditors greater rights over the financial resources of the Company.

Risk 4.

Our ability to succeed depends on how successful we will be in our fundraising efforts. We rely on investment funds in order to use resources to build the necessary tech and business infrastructure to be successful in the long-term. In the event of competitors being better capitalized than we are, that would give them a significant advantage in marketing and operations.

Risk 5.

We are dependent on general economic conditions. Potential customers may be less willing to invest in innovation and forward-looking improvements if they are facing an economic downturn. This may temporarily reduce our market size. Furthermore, a global crisis might make it harder to diversify.

Risk 6.

We generated no revenue for the year ended December 31, 2021 and do not currently have any material recurring sources of revenues, making it difficult to predict when we will be profitable. We expect to incur significant research and development costs for the foreseeable future. We may not be able to successfully market our products and services in the future that will generate significant revenues. In addition, any revenues that we may generate may be insufficient for us to become profitable.

Risk 7.

Our financial statements include a going-concern qualification in our independent accountant's review report, which expresses substantial doubt about our ability to continue as a going concern. We have operated at a loss since inception. Our ability to operate profitably is dependent upon, among other things, obtaining additional financing for our operations. These factors, among others, raise substantial doubt about our ability to continue as a going concern. The accompanying financial statements do not include any adjustments that take into consideration the uncertainty of our ability to continue operations.

Risk 8.

The Company has the right to extend the Offering deadline. The Company may extend the Offering deadline beyond what is currently stated herein. This means that your investment may continue to be held in escrow while the Company attempts to raise the maximum offering amount even after the Offering deadline stated herein is reached. Your investment will not be accruing interest during this time and will simply be held until such time that Offering is closed, at which time it will be released to the Company to be used as set forth herein. Upon or shortly after release of such funds to the Company, the Securities will be issued and distributed to you.

Risk 9.

No governmental agency has reviewed the Company’s offering and no state or federal agency has passed upon either the adequacy of the disclosure contained herein or the fairness of the terms of this offering.

Risk 10.

Any valuation at this stage is difficult to assess. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. In addition, there may be additional classes of equity with rights that are superior to the class of equity being sold.

Risk 11.

The Company does not anticipate paying any cash dividends for the foreseeable future. The Company currently intends to retain future earnings, if any, for the foreseeable future, to repay indebtedness and to support its business. The Company does not intend in the foreseeable future to pay any dividends to holders of its shares of common stock.

Risk 12.

The failure to attract and retain key employees could hurt our business, and our management does not have extensive experience in the operation of businesses such as ours. Our success also depends upon our ability to attract and retain numerous highly qualified employees. Our failure to attract and retain skilled management and employees may prevent or delay us from pursuing certain opportunities. If we fail to successfully fill many management roles, fail to fully integrate new members of our management team, lose the services of key personnel, or fail to attract additional qualified personnel, it will be significantly more difficult for us to achieve our growth strategies and success.

Risk 13.

We are highly dependent on the services of our founder. Our future business and results of operations depend in significant part upon the continued contributions of our CEO and founder. If we lose those services or if they fail to perform in their current position, or if we are not able to attract and retain skilled employees in addition to our CEO and the current team, this could adversely affect the development of our business plan and harm our business. In addition, the loss of any other member of the board of directors or executive officers could harm the Company's business, financial condition, cash flow and results of operations.

Risk 14.

Our management may not be able to control costs in an effective or timely manner. The Company’s management anticipates it can use reasonable efforts to assess, predict and control costs and expenses. However, implementing our business plan may require more employees, capital equipment, supplies or other expenditure items than management has predicted. Likewise, the cost of compensating employees and consultants or other operating costs may be higher than management’s estimates, which could lead to sustained losses.

Risk 15.

Start-up investing is risky. Investing in early-stage companies is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the Company.

Risk 16.

Your shares are not easily transferable. You should not plan on being able to readily transfer and/or resell your security. Currently there is no market or liquidity for these shares and the Company does not have any plans to list these shares on an exchange or other secondary market. At some point the Company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a liquidation event occurs.

Risk 17.

You may only receive limited disclosure. While the Company must disclose certain information, since the Company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. The Company may also only be obligated to file information periodically regarding its business, including financial statements. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events — through continuing disclosure that you can use to evaluate the status of your investment.

Risk 18.

Our future growth depends to a large extent on our ability to effectively anticipate and adapt to customer requirements and offer services that meet customer demands. If we are unable to attract customers and/or retain customers, our business, results of operations and financial condition may be materially adversely affected.