dotSport

dotSport LLC is a digital media and e-commerce platform which provides sports content to inspire global audiences

$2,000 of $25,000 raised
38 days Until the round closes
$1,000 Minimum Investment
Invest in dotSport
The minimum investment is
$1,000
dotSport is selling up to
$100,000 of Regular Member Units
Pre-money valuation
$1,067,000
This round closes
Mon, May 1 2017, 4:00pm
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Imagine speaking face-to-face via video chat with your sports idol…

Imagine being an owner of a social media platform targeted at one of the most sought after advertiser demographics…

Imagine controlling Internet domain names for key business sectors…

Sport is about passion. Passion drives dotSport.

dotSport LLC, a digital media/e-commerce enterprise, based in New York City, provides sports content across different product lines, to inspire and connect global audiences. The common thread that ties all three product lines together is sports content across all digital devices monetized by e-commerce and advertising.

We offer those with sport-focused lives to acheive greater heights. At dotSport, we believe we have built three genuinely beneficial, sports-focused products:

A timed, interactive video call between a professional athlete and a fan, monetized by e-commerce.

Our primary product enables sports fans to schedule private 20-minute, fee-based, video conversations centered on their favorite athlete’s self-selected schedule and fee. 1ON1 addresses an unmet need for fans to be inspired through personal, confidential, face-to-face video chats with admired and respected sports personalities. Starting with NHL hockey, 1ON1 expects to expand to all sports over time.

Funds from this offering to be used for completion of product enhancements, current and former player acquisition, and marketing. Currently, thirty former NHL players are available in www.1ON1.fans

Now in Beta, upon completion of final product development and testing, 1ON1 is anticipated to launch in Q1 2017.

A social network for endurance athletes, monetized by advertising and e-commerce.

Represented by more than 100 million participants worldwide (excluding family, fans and other interested parties) this target market is one of the most sought after advertiser demographics due to endurance athletes being highly-mobile, tech-savvy with high disposable incomes.

Limited funds from this offering to be used for platform upgrades and to revitalize the > 300 athletes currently on the platform.

Life.Zone is anticipated to launch in Q3 2017.

High-value, intuitive ‘life’ websites with contextual content monetized by advertising

dotSport holds trademark on the term ‘life’ for Internet-based social networks relating to sports. The company is building media sites with a portfolio of high-value ’life’ domain names with the exclusive registration rights in new top level domains because of its trademark. dotSport owns domains such as www.life.hockey and www.life.cricket, among 25 others, and intends to form content partnerships with media companies with domain expertise in these specific areas.

Limited funds from this offering will be used to further develop and market high-value ‘life” media websites.

Initial ‘life’ sites are anticipated to launch in Q4 2017.

Be inspired. Inspire others.

We believe that athletes inspire people – fans and non-fans alike – as much as fans inspire athletes. From personal experience, as former premier athletes, we believe that a ‘universal higher purpose’ – the subtle underlying driver for both athlete and fan to want to engage with one another – is our foundation.

We believe that fans follow particular sport stars not for the athlete, but rather for themselves; transference of a winning attitude drives enthusiasm and makes fans winners too.

Motivation

Preliminary 1ON1 fan intercept research done at Miami Heat (NBA) and Florida Panthers (NHL) games underscore the fact that all sports fans want to speak with their idols. We also learned that an athlete donating a portion of his/her 1ON1 fee to charity is a distinct persuasive factor that justifies a fan’s expenditure for 1ON1. Understanding that they can generate hundreds or thousands of dollars virtually every day for his/her chosen charity simply by speaking with fans during ‘down time’ is more than gratifying for pro athletes, it is a motivating factor.

Unique Emotional Experiences

We believe that the allure of a unique, emotional experience shared with a favorite professional athlete is a compelling stimulant to a significant segment of the global population. Capitalizing on fans’ fondest memories we offer unique emotional experiences.

Lowered Risk

Since the addressable market for all three products is predominantly sports fans, enthusiasts and observers, there are cross-marketing opportunities between our product lines. This diversification of risk is intended to strengthen investor confidence, i.e. investors are not taking a risk on a one trick pony, rather on multiple product lines catering to the same market with built-in economies of scale. Our platforms are created by the same technology group, likewise management, marketing and operations support are all provided by one cohesive team.

Our Manifesto

We believe in 1ON1’s success because present trends enable the company to amplify social media through every fan endorsement; effectively enabling 1ON1 to tap into ‘built-in’ viral potential.

To better understand the strategy, consider today’s athlete’s use of social media options from the perspective of each athlete being capable of alerting his/her entire fan base to their availability on 1ON1. Now, compound those already significant networks with the social networks of each and every fan who books and completes a 1ON1 with a sports idol. Every completed 1ON1 holds the potential of multiple tweets, Instagram, or Facebook posts of a fan’s commemorative photo, detailing their joy at the unique encounter of having spoken directly – exclusively – via video chat with their favorite sports icon.

We belive in Life.Zone’s success because it is the first of its kind social network for goal-driven athletes that provides them with the ability to post information about their training strategies, find and meet their peers, share advice, tips, race results, as well as find and trade specialized equipment. Life.Zone, a dedicated sport social media vertical, is positioned to dominate one of the most emotional, exciting, and fastest-growing sectors of sport – endurance athletes.

We believe in Premium Life Domains’ success because we are capitalizing on the growing market for premium domain name based websites and capturing the advertising dollars that flow to them.

Internet Brands, a pioneer in this space, was recently acquired for > US$1 billion.

Our new investors will join current shareholders that include former professional National Hockey League players; Olympians; experienced product, operations, marketing and financial executives that have proven track records of successfully financing, launching, commercializing and monetizing Internet enterprises.

Our Team

Ron Andruff
President and CEO

His 9-year pro hockey career included a Stanley Cup Championship with the Montreal Canadiens, captaining the Nova Scotia Voyageurs to an American League Championship, a scoring title, All-star recognition, all finishing with a German National Hockey League championship with Mannheim ERC. A serial entrepreneur, co-founded fare1, Inc., an online aggregator of consolidator and published airfares for travel agents, followed by Tralliance Corporation, the .travel Top-level Domain Registry, for which he was recognized a Top 25 Marketing Minds. Both were sold to public companies providing first-rate exits and returns to investors. Co-founded dotSport LLC, where he currently is President and CEO.

Cherian Mathai
CFO, COO

Co-founder of dotSport LLC and Tralliance Corporation, the .travel Registry. Tralliance Corporation was sold to a NASDAQ listed company. Prior to Tralliance, Cherian co-founded fare1, Inc., an Internet aggregator of consolidator and published fares for travel agents that was folded into a London-based travel company and taken public on the London Stock Exchange. Co-founded dotSport LLC, where he currently is the CFO and COO.

Mir Adnan
CTO

An engineering graduate from Osmania University, Hyderabad, India, Mir has considerable experience in understanding, planning and setting up of a complete backbone for highly scalable applications. Mir, having led teams that deliver, employs best practices and software design patterns with deep understanding of software packages and their dependencies. Strengths include Server Side packages and compilations, Big Databases, MySQL, MongoDB, PHP, Java, Scala, NodeJs CakePHP, Laravel, Yii2, Doctrine Frameworks among others.

Liza Horan
Content, Advisor

Head of Digital Strategy at Media Moxie LLC and prior to that headed digital strategy/operations for ESPN’s high school sports group. Monetized social media for blue chip advertisers and achieved exponential growth across digital performance metrics. She pioneered the digital space for tennis by launching TENNIS.com for the consumer market (players/fans) and tenniswire.org for the trade (stakeholders/media).

Amman Badlani
Digital Marketing, Advisor

Amman Badlani is a seasoned Digital Marketing professional with over 13 years of qualified and consistent strategic and tactical experience. Amman has worked within a variety of industries, including Media, Commercial & Consumer Electronics, CPG, Pharmaceuticals and Finance, leading client programs across direct response, lead generation, and brand awareness. Amman has a breadth and depth of knowledge across Digital Marketing, most notably in Search, Social Media, Display Advertising, Content Marketing (including Video), and Analytics & Measurement.

Joel Bouzou
International Sport Federations, Advisor

President of the World Olympians Association (WOA), Sport Advisor to HSH Prince Albert II of Monaco and president of Peace & Sport, Joel is a highly accomplished and respected Pentathlete having competed in 4 consecutive Olympic Games (1980, 84, 88, 92) receiving a bronze medal in the 1984 teams event; then crowned Modern Pentathlon World Champion in 1987. In addition, Joel is Vice President of UIPM (International Pentathlon Federation).

Be a part of dotSport

As a new investor, you will join current shareholders that include former professional National Hockey League players; Olympians; experienced product, operations, marketing and financial executives that have proven track records of successfully financing, launching, commercializing and monetizing Internet enterprises.

This is an offering of Regular Member Units in dotSport LLC, which must raise at least $25,000 by May 1, 2017 at 4:00pm ET. If the offering doesn't reach its target, then your money will be refunded. The offering can issue additional securities to raise up to $100,000, its maximum.

$100,000 maximum
$2,000 raised
$25,000 target

If the offering is successful at raising the maximum amount, then the company's implied valuation after the offering (sometimes called its post-money valuation) will be:

1,167 shares × $1,000.00 per share = $1,167,000 implied valuation

Learn more about dotSport at www.dotsportllc.com.

Pitch Deck

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Financial Statements

dotSport’s SEC filings

Offering Statement

This is the legal document filed with the SEC for a transaction that is exempt from registration under section 4(a)(6) of the Securities Act of 1933.

Ask dotSport a question

GL
Giorgia Lo Savio
2 months ago

Is 1ON1 just for ice hockey or will you be adding athletes from other sports? If yes, will you have only team sports or also individual athletes, like tennis players for example?

GL
Giorgia Lo Savio
2 months ago

How do you intend to bring in more athletes?

GL
Giorgia Lo Savio
2 months ago

How much does it cost to book an athlete on 1ON1? I’d like to give a gift, but need to know how much it costs.

GL
Giorgia Lo Savio
2 months ago

The video talks about 1ON1, but the info on Netcapital presents 3 businesses, which confuses me.

GL
Giorgia Lo Savio
2 months ago

What are the uses of funds? How are you going to spend the money raised?

GL
Giorgia Lo Savio
2 months ago

How many securities do I get for $1000? I’d like to know how many shares I will own in dotSport if I invest.

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “… just for hockey or will you be adding …other sports…?” Yes, we are planning to include all sports, both team and individual. In fact, the Beta site is open to all now. We began with NHL hockey simply because I come from that sport.

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “How do you intend to bring in more athletes?” With some of the proceeds of this offering, we plan to hire a marketing agency. The one we anticipate hiring has promised us that they will bring us a minimum of 3 current players from each of the 30 NHL teams. From there, they plan to branch out to the other major sports leagues. We also intend to attract individual athletes. Several of our members are former athletes, including both Olympic and professional sports. Once our site is fully launched, we believe we can attract a variety of athletes. We welcome any and all pro athletes or Olympians to sign up at 1ON1.

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “How much does it cost to book an athlete on 1ON1? I’d like to give a gift, but need to know how much it costs.” On the beta site you can schedule and make free 1ON1s with the players now. Athletes will begin to charge ‘market based’ fees, which means the price fans are prepared to pay for their chosen athlete’s time, as soon as 1ON1 officially launches. Fees will naturally differ between current players depending upon their stature, and be lower for former pro athletes. We anticipate fees to begin at around $50. By way of example, Gene Carr is offering his time for 1ON1s at $75 for 20 minutes. We encourage you to book some 1ON1s while they are still free!

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “The video talks about 1ON1, but the info on Netcapital presents 3 businesses, which confuses me.” We have three businesses, but we are particularly focused on the launch of 1ON1. The majority of the offering proceeds are to ready the 1ON1 product for launch, but your ownership of a membership interest includes all three. As noted in the offering documentation, dotSport provides sports content across different product lines, to inspire and connect global audiences. The common thread that ties all three product lines together is sports content across all digital devices monetized by e-commerce and advertising. This diversification of risk is intended to strengthen investor confidence, i.e. investors are not taking a risk on a one trick pony, rather on multiple product lines catering to the same market with built-in economies of scale.

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “What are the uses of funds? How are you going to spend the money raised?” For 1ON1, funds from this offering to be used for completion of product enhancements, current and former player acquisition, and marketing. To be more specific, we anticipate hiring a marketing agency that we have already identified, along with hiring both a tech support and customer support person. We hope to have enough staff available to keep the athletes happy, because we believe they will be a good source of referrals to their athlete friends. Limited funds from this offering to be used for platform upgrades to Life.Zone, and to revitalize the > 300 athletes currently on the platform. Finally, limited funds from this offering will be used for Premium Life Domains to further develop and market high-value ‘life” media websites.

RA
Ronald Andruff
2 months ago

@ Giorgia: RE: “How many securities do I get for $1000? I’d like to know how many shares I will own in dotSport if I invest.” You receive one unit, or membership interest, for each $1,000 invested. We did not want to offer ownership to hundreds of people, so we set a high minimum price. If we raise $100,000, the maximum amount offered, the crowd funding investors, as a group, will own 10% of the company. As you can see from our financial statements, we have already invested more than $1 million on our businesses.

RA
Ronald Andruff
2 months ago

As dotSport LLC CEO, I note that some of the information we provide may contain forward-looking statements based upon beliefs of, and information currently available to, the Company’s management as well as assumptions made by Company’s management. You are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. When used in our communication, the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan,” or similar expressions as they relate to the Company or the Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions, and other factors. Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, or planned.

JW
Jane Wesman
a month ago

Hi Ron: Can you tell me a bit about how you are going to market 1ON1? I’m curious about how fans will learn about the opportunity to speak to their favorite athletes. Thanks, JW

RA
Ronald Andruff
25 days ago

@ Jane RE: “Can you tell me a bit about how you are going to market 1ON1? I’m curious about how fans will learn about the opportunity to speak to their favorite athletes.”

We have five primary channels by which we will reach out to sport fans. One does not have any more importance over another:

  1. Athletes themselves advising their respective fan base via their current social media accounts of their availability on 1ON1;
  2. Fans telling friends about their experience via social media postings of their commemorative photos with the players they shared 1ON1’s with;
  3. Outreach to pro team fan bloggers/fan clubs;
  4. Media releases sent to every town in which a 1ON1 player played for the home team;
  5. Paid social/paid search advertising

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