Eight-year-old Jack liked to read the encyclopedia and share what he learned, so he clearly understood the words. Yet, he struggled to read longer passages due to weak attention skills… even short stories were a struggle. After training with the Attention Arcade for three months, Jack read the entire Harry Potter series over the summer – more than 4,000 pages.
Attention skills are critical to being an efficient reader. And now there is a fun way to train attention skills!
Founded by two leading neuroscientists in the areas of eye movements and attention, along with an experienced entrepreneur, BrainLeap is focused on changing the way that attention issues are addressed in schools and homes. Our mission is to empower one million children per year to train foundational attention skills through fun and engaging video games.
BrainLeap’s attention training games were initially developed and tested at UC San Diego before launching the company. The games demonstrated measurable improvements in attention during the initial study and later in an independent study at the University of Florida – Gainesville.
Our vision is a world where attention training is the norm for improving attention control, where every child has the opportunity to train attention skills and build the confidence that comes from working to improve their capacity to learn and engage with the world around them.
success to date
- Awarded SBIR Phase 1 & 2 grant from the National Science Foundation (over $1 million for R&D)
- Partnerships established with complimentary companies outside the US: Lexplore (UK), Kaiyon (South Korea)
- Commercialized product with a scalable (Firebase) backend
- Selected for the Ubisoft Entrepreneurs Lab
- Accepted into the USC EdTech Accelerator
- $30k in sales generated to date
- 19 pilot schools (10 paying)
With a rise in ADHD, increased use of social media, and two years of remote/hybrid learning, attention challenges are at an all-time high. Even worse, schools lack the tools to cost-effectively help students train foundational attention skills.
Attention is more than just paying attention in the classroom. It is a foundational skill for learning. According to Digital Promise’s Learner Variability Project, attention plays an important role in:
- Social and emotional learning
Just as literacy is a foundational skill for learning, attention is foundational to literacy. Without strong attention skills, children can struggle with reading. As you can see in the image below, the reader on the left struggles to move his eyes efficiently over the page like the reader on the right. Even when children can decode and understand the words, weak attention skills keep them from moving their eyes and attention efficiently across the page.
Attention skills are the non-language skills needed for reading. Schools need a way to empower children to strengthen the foundational attention skills that are essential for building literacy and increasing their capacity for learning.
The good news is that attention skills can be trained! The Attention Arcade is a suite of specially designed video games, run on a Windows or macOS computer, that students control using only their eyes via an eye tracker — an off-the-shelf sensor that is attached to the bottom of the computer screen.
Controlling the games with only the eyes is important to training attention skills. To put it simply, where you look and where you are planning to look is where you are placing your attention. The games leverage this connection to train attention skills at a foundational level. The Attention Arcade measurably improved attention skills in a pilot study at UC San Diego (Chukoskie, L., Westerfield, M., & Townsend, J. (2017). A Novel Approach to Training Attention and Gaze in ASD: A feasibility and efficacy Pilot Study. Developmental Neurobiology.) as well as two follow-on studies at UC San Diego and The University of Florida that are being prepared for publication. These studies were not peer reviewed.
The suite of games includes 9 different games that each train different aspects of attention and give players variety to keep them engaged. The games are designed for children ages 7-14 and players typically start to see improvements after 8 hours of training (30 minutes per day 3-5 times per week) with the largest benefits coming after 20 hours of training.
Attention skills form the non-language skills needed to be an efficient reader. For students who have the ability to read and decode words, but struggle to maintain attention on the page, attention training can have a dramatic impact on their reading ability.
BrainLeap sells annual software licenses to schools for $2000 per school site as well as the eye tracking hardware ($300 per computer). We believe there is also a longer-term opportunity in direct-to-consumer as eye tracking becomes common in VR headsets.
Based on National Center for Education Statistics projections, US schools will spend $158 billion on Literacy for students in grades 2-8 with $11.1 billion of that total spent on Literacy Programs. Plus, schools currently have an extra $122 billion to spend on Learning Loss because of the American Rescue Plan.
how it works
Our understanding of how eye movement and attention work together allows us to use eye movement to train attention. The Attention Arcade gradually shapes behavior using visual and auditory feedback provided in real-time. The games are designed to improve the speed, accuracy, and control of eye movement and in doing so they improve the speed, accuracy, and control of attention.
Use of Proceeds
If the offering's maximum amount of $501,600 is raised:
|Use||Value||% of Proceeds|
|Compensation for managers||$140,000||27.9%|
|Compensation for staff (non-managers)||$120,000||23.9%|
|Lead generation service||$60,000||12.0%|
|Conferences - registration & travel||$35,022||7.0%|
|Social media outsourcing||$18,000||3.6%|
|General & administrative||$50,000||10.0%|
This is an offering of Common Stock, under registration exemption 4(a)(6), in BrainLeap Technologies, Inc.. This offering must raise at least $10,000 by August 9, 2022 at 11:58pm ET. If this offering doesn’t reach its target, then your money will be refunded. BrainLeap Technologies, Inc. may issue additional securities to raise up to $501,600, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Aug 10, 2022Primary offering finalized, sellingsharesSold $1.32 for a total of $0shares at
- Jul 29, 2022One of our pilot schools renewed their license...
One of our pilot schools renewed their license for another year at full price. It is exciting that they recognized the value and the higher price was not a deterrent to renewing.
- Jul 14, 2022BrainLeap has launched a new podcast about the...
BrainLeap has launched a new podcast about the science of attention and how educators and families are addressing attention issues in the real world. Please give it a listen and rate us on your favorite podcast service.Attention, Ladies and Gentlemen!
- Jun 28, 2022We are excited to start working with Engaged...
We are excited to start working with Engaged Prospect! They are working on our behalf to generate meetings with school decision-makers. And, they are working on a pay-for-performance model, so our interests are aligned.
- Jun 9, 2022Primary offering of $1.32shares at
- Jun 9, 2022
Ask a Question
Proofread your comment before submitting: once it's posted, you can’t edit or delete it. For the fastest help with the web site, email email@example.com instead of commenting.